Comments, story replies, DMs, flows, and AI — one workspace that turns every Instagram interaction into a conversation, built to work together from day one.
In 2023, our founders were running a small boutique entirely through Instagram. Comments piling up under every post. DMs at midnight. Story replies lost forever. A spreadsheet nobody kept up with.
We built InstaMagic as the workspace we wished we had — comment automation that replies in seconds, flows that know your catalog, and an inbox where nothing slips through.
A year later 6,400 creators & brands automate 90M DMs a month through it.
Every comment, story mention and DM deserves an answer — automation makes sure none is ever missed.
Comment triggers open DMs. Flows know your catalog. The inbox sees everything in one thread.
Email us, get a person inside 4 hours. Free plan included. Yes, really.
We deploy every Tuesday. Nothing fancy — we just refuse to break our promises.
No dark patterns. No hidden tiers. No "contact sales" for the listed price. Ever.
Priya & Dario start building InstaMagic out of a Bengaluru studio. First commit lands on a Tuesday.
shippedAngels and an early fund back the team. First two engineers join, ship comment automation.
shippedBloom Studio signs up. Urban Threads migrates from ManyChat. Inbox + Flows go live the same week.
shippedIndependent audit completed. EU office opens in Berlin. Template library hits 60 starters.
shippedDescribe a flow in plain English, get a working automation in seconds. Adoption hits 64% in week one.
shippedCafé Lumen · Paris, Pebble · Mumbai, FORMAS · São Paulo all migrate the same week.
shippedLatest release — full-funnel automation, version control, public roadmap. 6,400 accounts shipping.
upcomingProduct links and payments right inside the DM. Beta opens to Pro accounts in June.
upcoming"InstaMagic quietly became the Instagram automation tool every creator wanted — without the per-seat trap."
Read article →"Bengaluru-Berlin startup hits 90M DMs a month with a 32-person team."
Read article →"How InstaMagic is replacing three tools at every brand that sells through Instagram."
Read article →"The bootstrap-to-Seed story behind India's fastest-growing Instagram automation platform."
Read article →"InstaMagic opens Berlin office, signals European push for SOC 2 + GDPR-native automation."
Read article →"#1 product of the week — AI flow generation goes viral, 12k upvotes in 24 hours."
Read article →We replaced ManyChat, a spreadsheet, and a part-time VA. Story-reply automation pushed our DM reply rate from 21% to 88% — and every comment now turns into a conversation. Sales are up, and I sleep again.
Live in 4 minutes. No credit card. Cancel anytime, keep your data.